Our Hair Don't Care is a beauty focus developed by ATPB in 2018 to bring the rich and diverse stories of our multi-generational relationship to our hair to the center stage of media, as an alternative to the typically tokenized, sporadic story told by traditional media. We feature people whose lives and ancestry are intertwined with their hair journey, and what that relationship means to each individual. We have recently featured such trailblazers as Julee Wilson, Celia Sears, Charlotte Mensah and many more.